How web video helped increase affiliate conversions by 80%!
WVZ member says: "The WebVideoZone really works! The system helped the Gaiam.com affiliate program increase their conversion rate by 80% - and win the Linkshare Golden Link Award for 'Most Innovative Merchant'..." The following article was sent to me by WebVideoZone member, James Nardell. Even I'm amazed at the kind of success his company and clients are having by using the WVZ system. It's a great read, and should give you some new ideas for using and profitting from web video. Thanks, James! Now take it away...
Before I get going and explain why I like WebVideoZone so much, I'd like to briefly introduce myself. My name's James Nardell, and I'm the Affiliate Manager for Gaiam.com. About six months ago, Gaiam came to the realization that we were not utilizing our [extensive] inventory of video content. Our sister company GT Media had made lots of DRTV advertisements featuring targeted Gaiam products and it made sense to distribute the content outside of YouTube and further utilize the affiliate channel to promote the Gaiam company. We searched the internet to look for off the shelf solutions and it was clear that there was only one company that met all of our requirements [noprizes for guessing the company in question]. The beauty of the WebVideoZone system is that they host the videos and make it incredibly easy to customize the video files. You can add: - Text links to the video player
- Graphics that get displayed on the video player
- URL redirects when the video has finished playing.
You have total control over how to display the video through the player. This is no exaggeration. If there's some sort of customization you want to make to how your video fileis displayed, WebVideoZone can do it. For Gaiam, the feature that made WebVideoZone the total solution for our needs was their Video Affiliate System. This enables our affiliates to add their affiliate links directly to the Gaiam video files. This means that we can track sales through our affiliate's unique ID code. [In the case of Linkshare the 11digit code that's embedded into all affiliate's links]. The way that the WebVideoZone system is set up means that it doesn't matter whether the affiliate link is through an in-house program or a major network like Linkshare, Commission Junction, Shareasale - it will work for your individual needs. In addition, the affiliate can see the video in action and then through a very easy two step process add their Affiliate ID code before generating the HTML code they'll need to add the video file to their website. A flawless [and very user friendly] set up. Here's an example of how our affiliates are using the system... The owner of TopHealthSpot.com [Dori Schwaiger] built a page featuring Gaiam health videos. She simply generated the HTML for each of the Gaiam videos and added it to her website. She has featured multiple Gaiam products and has generated a lot of sales for our company. In Dori's words... "This is the most easy to use [online video] affiliate system I have ever come across. I would recommend WebVideoZone to anyone who wants to monetize video content." Gaiam now has a large number of affiliates that have added our video content to their websites and we have found that conversion rate has increased by a staggering 80% through the use of the video files. For any Affiliate Manager, this is the sort of number that will make you [and your boss] very happy!
Since we started using the WebVideoZone's services, Gaiam has received more than 50 emails from affiliates thanking us for making our videos available to them. We also won the Linkshare Golden Link Award for the Most Innovative Merchant. Below is an example of how Gaiam is using the WebVideoZone's Web Video Player and Video Affiliate System - this one to promote the popular DVD, The Secret. Be sure to check out some of the other video files available to Gaiam affiliates. You will see first-hand what the WebVideoZone system can do. Gaiam strongly recommends WebVideoZone and we recommend that companies with video content that is not being fully utilized through the affiliate channel use this system. There really is nothing like it! About Gaiam
Founded in Boulder, Colorado in 1988, Gaiam is a provider of information, goods and services to customers who value the environment, a sustainable economy, healthy lifestyles, alternative healthcare and personal development. The company offers over 4,500 products in categories including: yoga, Pilates, organic cotton clothing, sustainable living and natural andhealthy products for your home. The common stock of Gaiam, Inc. is traded onthe NASDAQ Stock Market (symbol: GAIA).
Gaiam brings our media and products to our customers through an integrated multi-channel system of:
- Media channels including broadcast/DRTV with companies including Discovery Channel, Fine Living and Lifetime;
- Over 50,000 retail stores -- including Target, Whole Foods Market and Best Buy -- that offer Gaiam media titles;
- Gaiam store-within-store presentations that engage people in the Gaiam lifestyle experience in over 4,500 retail-partner locations in the U.S.;
- 16 million catalogs and the Internet;
- Lifestyle services and corporate accounts; and
- Subscription and continuity clubs and other community-building programs.
Gaiam's website is: http://www.gaiam.com
For further information: James Nardell, AMWSO.com, (805)624-5669
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