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[WVZ Alert] The secret to why we do the things we do...

   This week's 'WebVideoZone.com Alert' from the
   desk of Joe Chapuis @ www.WebVideoZone.com
   - December 15, 2006

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Holiday greetings from the WVZ home office...

With Christmas only ten days away, and since I haven't even started shopping yet, that's exactly what's on my mind today:

Shopping.

Ever wonder why people shop - why they buy the things they buy? I do - all the time. I'm fascinated by human behavior, and why people do the things they do (at least that's my excuse for having majored in psychology).

Here's a little secret for you...

When it comes down to it, we're all mostly programmed the same way. For the most part, it can be summed up this way:

We do what we do in an effort to change the way we *feel*.

And we want to feel good.

It's the old pleasure-pain principle. We act out of our desire (frequently subconscious) to avoid pain and/or our desire to gain pleasure.

What does this have to do with shopping?

Everything.

No one buys a car, an ipod, a software program. Whether they know it or not, people buy these things because of the anticipated good feelings they expect to receive from owning, using, being *seen* using, or giving what they purchase.

Once you understand and apply this truth to your life and business, everything gets easier: relationships, parenting, marketing, customer service, product development. Everything.

So it also makes sense to remember this truth when you create videos for your web site. For best results, have your videos convey all those wonderful feelings that will be had as a result of doing business with you.

Or, be sure to demonstrate how you have the solution, or can offer relief to some annoying problems and pains.

You want to feel good. I want to feel good. We all want to feel good.

Now I better get shopping, or my wife will be demonstrating the pleasure-pain principle on me next week.

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What's new in the Zone...

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The Big3 is finally here!

To go along with The Web Video Player™, as a WVZ member you now also have high-speed web video and image hosting included with your membership:
http://webvideozone.com/public/292.cfm

...and our web-based Flash 8 FLV video converter:
http://webvideozone.com/public/288.cfm

If you'd like to put high-quality, fast-loading video online, you want to use the Flash 8 FLV format. Previously, the only way to do this was to purchase and figure out how to use expensive and complicated software. But not anymore.

The WVZ Flash 8 FLV converter is included with all memberships.

Watch this short video tutorial to see how easy it is to upload your videos to your WVZ hosting account, and then convert them to high-quality FLV videos for use with the Web Video Player:
http://webvideozone.com/public/293.cfm

**Note to pre-Big3 members...

We've made some changes. This includes free video hosting and access to the FLV converter at no additional charge. Hope you don't mind. Here are the details:
http://go.webvideozone.com/forum/163

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Recent posts in The WebVideoZone forum...

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Want to add video to your emails? Here are a few things you'll want to think about, first...
http://go.webvideozone.com/forum/170

Get ready for the end-of-year "top" lists. Let's kick it off with the top 50 most popular viral videos of 2006...
http://go.webvideozone.com/forum/174

How to use The Web Video Player to add a watermark to your videos (without having to edit them)...
http://go.webvideozone.com/forum/171

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Below the fold...

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Members: If you have any concerns or complaints about the WVZ, please tell me. If you're happy you joined, please tell others.

The new WVZ Member Testimonial Page:
http://webvideozone.com/public/department67.cfm

Submit your comments, complaints, or testimonials here:
http://webvideozone.com/contact.html

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OK - that's it for today.

Questions, comments, suggestions, etc.?
Please submit them here:
http://webvideozone.com/contact.html

Thanks for reading. Until next time...

Best Wishes -
Joe Chapuis
www.WebVideoZone.com
www.HotBizz.com

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The WebVideo Zone
PO Box 377 Eastford, CT 06242
Tel: 508-275-9122 ===========================================================

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